Play is Functional – IIMA Seminar November 25th

By November 11, 2009Ideas

On November 25th, Selma Zafar and Michael Fergusson are giving a talk for the International Internet Marketing Association on how to apply the well-proven principles of game design to make your business (marketing program, application) more engaging, and to produce concrete measurable business value. Be there or be square!
Regardless of your product or industry, the job of a marketer is to motivate customers to act. There is no denying that games command incredible loyalty and mindshare. In this talk, we’ll explore the principles of game design for techniques we can apply to dramatically increase the effectiveness of our own marketing programs and applications.
Speakers Michael Fergusson of Ayogo and Selma Zafar of Openroad Communications.

Where? When?

Wednesday, Nov 25th 2009 (6:00pm – 8:00pm) in the Wosk Board Room (Seventh Floor) at the Vancouver Public Library.

What you’ll learn

Are you rewarding, or punishing your customers for engaging with you?

  • How play is essential to how we learn, socialize, compete, consume
  • Examples of where game design principles have been applied successfully in business applications
  • The underlying human instincts that makes play engaging, and how to trigger them
  • Practical techniques you can use to get results right away